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Planes, Trains and Automobiles — And Brand Consistency
We’ve been looking at a lot of these recently. Driven by an acceptance that we really need a mountain-worthy car and it was time for the cute little sports car to go, in the last few days we took...
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Helping a market grow as a segment shrinks
I grabbed the New York Times with lunch today and found myself very curious while reading today’s Advertising story about Miracle-Gro’s new campaign focusing on gardeners rather than gardening results....
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